Speaking About Speakers to People Who Book Speakers
With 30 years in the speaking industry, I’ve seen event professionals struggle to secure fresh, engaging talent. The key is mastering overlooked best practices to book speakers who drive engagement and event success. Unlock these strategies to transform your process.
I’ve spent decades on the front lines of the speaking industry, and I know what works.
Event Professionals are constantly adapting to new trends, technologies, and audience expectations, with budgets and attendee engagement remaining top concerns. Securing the right speakers and entertainment can make or break an event's success, but relying on familiar, recycled talent often leaves attendees uninspired, negatively affecting both their engagement and post-event feedback.
The Obvious Advantage for Event Professionals
How to Find Reliable Speakers in a Crowded Market
Budget constraints, especially with rising costs in food, beverage, and technology, often force planners to allocate less to speakers and entertainment. Yet, these very components are crucial to creating memorable events. At the same time, ensuring that speakers resonate with your audience and elevate the attendee experience is more critical than ever in 2024. High engagement leads to higher evaluation scores, more referrals, and greater ROI.
Approximately 78% of event pros find through personal recommendations or past experience.
But this method tends to limit fresh talent. As a result, many events suffer from the same faces appearing on stage year after year. While this might feel safe, it diminishes the overall attendee experience, leaving event-goers asking, “Where’s the fresh talent?”
This is where Christa Haberstock excels—giving Event Professionals access to “hidden gem” speakers who aren’t part of the recycled pool but deliver powerful, fresh, and relevant content. With over three decades of experience, Christa provides insider insight into the world of speakers and entertainment, showing you how to vet, negotiate, and secure top-tier talent that matches your event objectives.
"Find the Right Speaker: Overcoming Overload in a Crowded Market"
Finding the right speaker or entertainment can feel overwhelming. With endless online options and tight budget constraints, event professionals often struggle with where to turn. This session is designed to cut through the noise, showing you how to maximize your budget, minimize confusion, and enhance your event experience by selecting the right talent.
This keynote draws from nearly 30 years of expertise in the speaking industry, offering a no-nonsense approach to help you make the best talent choices for your events. Booking a speaker is not just about filling a slot; it’s about ensuring they align with your event’s goals and leave attendees inspired. Christa Haberstock will guide you through the often-overlooked strategies that will transform your speaker selection process, elevating engagement and ensuring event success.
Key Takeaways:
- Identify Reliable Sources: Learn how to spot trustworthy talent and vendors that align with your event goals.
- Outcome-Focused Selection: Understand how to choose speakers that directly support your event objectives and deliver value to your audience.
- Effective Negotiation: Master contract negotiations to get the most value while staying within budget.
- Maximize Your Budget: Optimize your spending without compromising on speaker quality, ensuring the best possible experience for your attendees.
Skill Development:
- Spot Reliable Sources: Strengthen your ability to identify trusted speakers who align with your event’s objectives.
- Align Talent with Objectives: Ensure the speakers you choose enhance your event’s theme and goals, driving overall success.
- Secure Contracts: Gain confidence in negotiating contracts that work for both your budget and your event’s requirements.
- Optimize Your Budget: Learn strategies to stretch your budget while securing top-tier talent that engages your audience.
Christa Haberstock’s proven experience navigating the speaker landscape will empower you to find fresh, exceptional talent, effectively negotiate contracts, and ensure higher attendee engagement—all while staying within budget. This session will provide you with actionable strategies to make speaker selection easier, helping your events stand out and exceed expectations.